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THE ATLANTIC

CLIENT

The Atlantic

DELIVERABLES

Paid Social

OVERVIEW

The Atlantic came to us wanting to break through to younger audiences. In an atmosphere of distrust in the media and decreasing subscribership, the 160-year-old journalistic institution saw the opportunity to forge meaningful connections with a new generation of readers. We took the most powerful, meaningful qualities of the magazine — a long history of rigorous reporting, nuanced perspectives, and quality writing — and created: Read. Think. Grow.; a social media campaign championing journalism as a tool for intellectual growth and exploration. We built upon the visual languages of traditional print media, like collage, as a nod to The Atlantic’s editorial design and presented it in a fresh, visually striking way to catch eyes and drive subscriptions. We made it clear that The Atlantic is a place to explore fascinating stories, moving perspectives, and challenging ideas."

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